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College athletes have more opportunities to profit from their name, image, and likeness than ever before, but at what cost? As NIL transforms college sports, marketing professionals must navigate difficult ethical questions surrounding fairness, athlete welfare, and the future of amateur athletics. College athletics marketing professionals play a critical role in promoting athletic programs while balancing the interests of universities, student-athletes, and corporate sponsor

The decline in student attendance isn’t just about losing fans; it’s about changing student habits, busy schedules, and evolving college culture. UNI Football Student Section - Image owned by UNI Athletics On a Saturday afternoon inside the UNI-Dome, the band plays, the cheerleaders rally, but the student section looks scattered. Pockets of people among rows of empty seats where students once stood shoulder to shoulder. It’s a scene becoming more and more common among UNI Ath