SOCIAL MEDIA
CONTENT MANAGER
National Wrestling Hall of Fame Dan Gable Museum
As the Social Media Content Manager for the National Wrestling Hall of Fame and Museum, I played a key role in strengthening the museum's digital presence while supporting its marketing, public relations, and community outreach initiatives. I created engaging multimedia content, developed social media campaigns, wrote press releases, collaborated with local media outlets, and promoted exhibits, educational programming, and special events. In addition to marketing responsibilities, I provided administrative support to the Executive Director and assisted with partnerships, sponsorship opportunities, and organizational operations. Through these experiences, I helped increase the museum's visibility while preserving and promoting the history of amateur and professional wrestling.
MY RESPONSIBILITIES
Social Media Strategy & Content Creation
I developed and managed the museum's social media presence across multiple platforms by creating engaging graphics, videos, photography, and written content that highlighted exhibits, historical collections, Hall of Fame inductees, educational programming, and special events. I maintained a consistent content calendar while monitoring engagement and audience trends to strengthen the museum's digital presence and connect with wrestling fans, athletes, coaches, alumni, and supporters nationwide.
Through strategic storytelling and creative content, I helped increase brand awareness, promote museum initiatives, and preserve the history of amateur and professional wrestling in a way that resonated with both new and longtime audiences.
Public & Media Relations
I assisted with the museum's public relations efforts by writing and distributing press releases that promoted museum events and fundraisers. I collaborated with local media outlets by sharing promotional content and providing information that helped increase public awareness of the museum's programs and initiatives.
These responsibilities allowed me to strengthen relationships with media partners while ensuring consistent messaging across earned and owned communication channels.
Marketing & Community Engagement
I supported the museum's marketing and outreach initiatives by promoting events, coordinating community engagement efforts, and assisting with partnership and sponsorship opportunities. By collaborating with local organizations, wrestling programs, and community members, I helped expand the museum's visibility and encourage greater participation in its educational programs and special events.
These experiences strengthened my ability to build meaningful relationships while supporting the museum's mission of preserving and celebrating the history of wrestling.
Executive & Administrative Support
I provided administrative support to the Executive Director and Museum Manager by assisting with scheduling, communications, and special projects that supported the museum's daily operations. I helped organize internal materials, manage project timelines, and coordinate information needed for organizational initiatives and promotional campaigns.
Working closely with leadership strengthened my organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced nonprofit sports environment.
RESULTS
May 2025






July 2025






IMPACT
My experience with the National Wrestling Hall of Fame and Museum expanded my understanding of how strategic marketing, public relations, and storytelling can preserve the legacy of a sport while engaging communities across the country. By managing digital content, writing press releases, collaborating with media outlets, and supporting organizational initiatives, I learned how to communicate with diverse audiences and represent a nationally recognized organization in a professional manner. This role strengthened my confidence as both a marketer and communicator, while reinforcing the importance of authenticity, relationship building, and attention to detail. Most importantly, it showed me that effective marketing is about more than promoting events. It's about creating meaningful connections that inspire people, celebrate history, and leave a lasting impact.
SKILLS DEVELOPED
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Social Media Strategy & Management
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Digital Content Creation (Graphics, Video & Photography)
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Sports Marketing & Brand Promotion
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Public Relations & Media Relations
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Press Release Writing
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Community Engagement
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Event Marketing & Promotion
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Strategic Communication
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Copywriting & Storytelling
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Audience Engagement & Analytics
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Partnership & Sponsorship Support
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Professional Written & Verbal Communication
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Project & Time Management
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Organizational & Administrative Support
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Relationship Building & Networking
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Creative Problem Solving
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Attention to Detail
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Brand Awareness & Campaign Development
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Leadership & Initiative